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1
Strategic brand management : Building, measuring and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan.
Hoboken, NJ : Pearson, 2020
xxx, 591p. ; 29 cm.

For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
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Strategic brand management : Building, measuring and managing brand equity / Kevin Lane Keller.
Harlow : Pearson, 2013
590 p. ; 30 cm.

For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.