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International marketing / Philip R Cateora, John L Graham. Boston ; McGraw-Hill : 2007xxxii, 702 p. : color figure, color maps; 29 cm.Offering a perspective of international markets that encompasses history, geography, language, and religion as well as economics, this edition helps students to see the cultural and environmental uniqueness of any nation or region. It reflects the various events and innovations to affect global business within contemporary years.
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