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Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John E Doerr.
Hoboken, N.J. : John Wiley & Sons, 2009
xx, 332 p. : ill. ; 24 cm.

A proven, experience-tested, research-based approach to marketing for professional services firms Professional Services Marketing is a field-tested and research-based approach to marketing and client development for professional services firms.
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