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1
Contemporary business / Louis E. Boone, David L. Kurtz.
New York : Dryden Press, c1985
xlii, 623, [50] p. : col. ill. ; 27 cm.
2
Contemporary business / Louis E. Boone, David L. Kurtz.
Hinsdale, Ill. : Dryden Press, c1979
xxiv, 590, [38] p. : ill. ; 27 cm.
3
Contemporary marketing / Louis E. Boone, David L. Kurtz.
Mason, Ohio : South-Western, 2001
1 v. (various pagings) : col. ill. ; 29 cm.
4
Contemporary marketing / Louis E. Boone, David L. Kurtz.
Fort Worth : Harcourt Brace college publisher, 1992
li, 683, [96] p. : ill. ; 28 cm.
5
Contemporary marketing : 1999 / Louis E Boone.
Fort Worth : Dryden Press, 1999.
742 p. : color illustrations ; 28 cm..

This is an updated version of the 1998 "Contemporary Marketing Wired" text. An entire chapter has been devoted to relationship marketing, including coverage of database marketing, strategic alliances, co-marketing/co-branding, and dedicated sales forces.