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Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.
Homewood, IL : Irwin, 1990
xviii, 734 p. : col. ill. ; 27 cm.



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Essentials of marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.
Burr Ridge, Ill. : Irwin, c1994
xxiii, 552 p. : ill. (some col.) ; 26 cm.



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