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1
Football cultures and identities / Gary Armstrong, Richard Giulianotti.
Basingstoke : Palgrave, 2001.
260 p.; 21 cm.
2
Marketing : an introduction / Gary Armstrong & Phil Kotler.
Upper Saddle River, N.J. : Pearson Prentice Hall, 2006
xxxii, 522, [96] p. : col. ill. ; 28 cm.
3
Marketing : an introduction / Gary Armstrong, Philip Kotler.
Upper Saddle River, NJ : Prentice Hall, c2007
1 v. (various pagings) : col. ill. ; 29 cm
4
Marketing : an introduction / Gary Armstrong, Philip Kotler.
Upper Saddle River, NJ : Prentice Hall, 1999
1 v. (various pagings) : col. ill. ; 26 cm.
5
Principles of marketing / Gary Armstrong, Stewart Adam, Sara M. Denize,...
Australia, Sydney, N.S.W. : Pearson, 2018
xxvi, 550 p : ill. ; 29cm.

A flagship marketing resource that provides an introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature `linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills