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1
Essentials of services marketing / Jochen Wirt, Patricia Chew, Christopher H Lovelock.
Singapore : Pearson Education South Asia, 2012
679 p.; 30 cm.
2
Essentials of services marketing / Jochen Wirtz, Christopher H Lovelock.
Harlow, England : Prentice Hall, 2018
[xxxii], 670 p. : ill. (chiefly colour) ; 28 cm.

Essentials of Services Marketing is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
3
Essentials of services marketing / Jochen Wirtz, Christopher H Lovelock.
Harlow, England : Prentice Hall, 2023
649 p. : ill. (chiefly colour) ; 28 cm.

Essentials of Services Marketing is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
4
Principles of service marketing and management / Christopher H Lovelock, Lauren Wright
Upper Saddle River (N.J.) : Prentice Hall, 2002
XIX, 436 p. : ili. ; 27 cm.
5
Principles of service marketing and management / Christopher H Lovelock, Lauren Wright.
Upper Saddle River, N.J. : Prentice Hall, 1999
xvii, 414 p. : ill. (some col.) ; 29 cm.