Dòng Nội dung
1
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens
Upper Saddle River, NJ : Prentice Hall, 1998
xv, 800 p. : col. ill.; 26 cm.
2
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.
Upper Saddle River, NJ : Prentice Hall, 2003
xv, 267 p. : col. ill. ; 27 cm.