Dòng Nội dung
1
Advertising & IMC : principles and practice / Sandra E Moriarty, Nancy Mitchell, William Wells, Charles Wood.
Harlow : Pearson Education Limited, 2019
664 p. ; 28 cm.
2
Advertising & IMC : principles and practice / Sandra E. Moriarty, Nancy Mitchell, William Wells.
Boston : Pearson, 2015
669 p. ; 30 cm.
3
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty
Englewood Cliffs, N.J. : Prentice Hall, 1995
xxv, 815 p. : ill. (some col.); 27 cm.
4
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.
Upper Saddle River, N.J. : Prentice Hall, 1998
xxi, 731 p. : ill. (some col.); 29 cm.
5
Marketing / Warren J. Keegan, Sandra E. Moriarty, Thomas R. Duncan.
Englewood Cliffs, N.J. : Prentice Hall, c1995
1 v. (various pagings) : ill. (some col.), col. maps ; 26 cm.