Dòng Nội dung
1
Advertising / Thomas C. O Guinn, Chris T. Allen, Richard J. Semenik.
Cincinnati, Ohio : South-Western College Pub., c1998
xlvi, 623 p. : ill. (some col.), col. maps ; 29 cm.
2
Advertising and integrated brand promotion / Thomas C O'Guinn, Chris T Allen, Angeline Close Scheinbaum, Richard J Semenik.
Australia ; Boston, MA, USA : Cengage, 2019
425 p. ; 27 cm