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1
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty
Englewood Cliffs, N.J. : Prentice Hall, 1995
xxv, 815 p. : ill. (some col.); 27 cm.



2
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.
Upper Saddle River, N.J. : Prentice Hall, 1998
xxi, 731 p. : ill. (some col.); 29 cm.