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Leading transformation : how to take charge of your company's future / Nathan Furr, Kyle Nel, Thomas Zoëga Ramsøy. Boston, Massachusetts : Harvard Business Review Press, 2018vi, 243 p : ill ; 24 cmLeaders know that their job is to lead transformation to keep pace with technology and an ever-changing business environment. They also know that they are bound to fail doing so. But not because they can't solve a technology or strategy problem. They will fail because of the intractable human problems--fear, habits and routines, politics, the inability to see what doesn't yet exist--associated with change.This book reveals a radical new method for doing just that. Written by the manager who designed and implemented it, the neuroscientist who helped make it work, and the academic who explains why it works and how to do it, Leading Transformation introduces an innovative yet proven process for creating breakthrough change.
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