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The revenue acceleration rules : supercharge sales and marketing through artificial intelligence, predictive technologies, and account-based strategies / Shashi Upadhyay, Kent McCormick
Hoboken, New Jersey : John Wiley & Sons, 2018
xii, 180 p. : ill. ; 24cm.

B2B is 45% of the economy, but no book has addressed just this area of B2B predictive marketing--all have looked more at the consumer end of the predictive space. This book will explore how using predictive marketing to support ABM initiatives in the B2B world can supercharge your demand waterfall and align marketing sales. Account-Based Marketing is a how-to book that uses examples and best practices from industry experts to show readers what they should be doing to implement predictive ABM to grow revenue
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