Dòng Nội dung
1
2
3
4
Brand admiration : building a business people love / C Whan Park, Deborah J MacInnis, A B Eisingerich.
Hoboken : Wiley, 2016
xvii, 270 p. ; 23 cm.

"Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust

5
Contemporary management science : with spreadsheets / David R. Anderson, Dennis J. Sweeney, Thomas A. Williams.
Cincinnati, Ohio : South-Western College Pub., c1999.
xv, 528 p. : ill. ; 26 cm. +2 computer disks (3 1/2 in.)