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Creative advertising : ideas and techniques from the world's best campaigns / Mario Pricken. New York : Thames & Hudson, 2008.255 p. : ill. ; 29 cm.What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the effective campaigns, this title showcases over 200 examples of international advertising from a range of media. It is suitable for designers, art directors, copywriters and students of advertising.
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