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Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. Mason, OH : South-Western Cengage Learning, 2010.xxxiii, 634 p. : ill. ; 29 cm."Business Marketing Management, 10e takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business marketing; and reflects the growing body of literature and emerging trends in business marketing practice"
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