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Communication Vision: National Image Building from the Complementation of Official Opinion and Public Opinion / Jiang Zuosu, Li Li
// Journal of Huazhong Normal University（Humanities and Social Sciences) 2014, Vol 53, N.6 p84-p91 The shaping and spreading of Chinese national image is a long-term systematic, project, which need to establish a national coordination mechanism for overall planning and management of the national image. Mass communication is vital for the shaping of the national image, and on the basis of the existing media ecology in China, a further integration of official and folk resources is needed in order to improve its influence on international public opinion. This article, from the political communication perspective, and taking the political science research “positive interaction between the state and civil society” as its theoretical basis points, embarks that, the shaping and spreading of Chinese national image should rely on not only the official opinion’s systematic combing of the core elements, but also public opinion’s full excavation of the national image differentiation characteristics, implement the benign interaction between the nation and its civil, and determine the national image positioning and communication dead zones on the basis of getting through official opinion and public opinion
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