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Consumer behavior and marketing strategy / J Paul Peter, Jerry C Olson.
Chicago [etc.] : Irwin/McGraw-Hill, 1996
xxvii, 738 p. ; 24 cm.



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Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick.
Harlow, England ; New York : Pearson, 2019
xxx, 545 p. : ill. (colour) ; 27 cm.




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