Dòng Nội dung
1
Advertising 2.0 : social media marketing in a web 2.0 world / Tracy L. Tuten.
Westport, Conn. : Praeger, 2008
viii, 202 p. ; 24 cm.
2
An introduction to social media marketing / Alan Charlesworth.
New York : Routledge, Taylor & Francis Group, 2015
viii, 228 p. : chart ; 24 cm.
3
Business gamification for dummies / Kris Duggan, Kate Shoup.
Hoboken, N.J. : John Wiley & Sons, 2013
284 p. : ill. ; 23 cm.

Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.
4
Content marketing for dummies / Susan Gunelius.
Hoboken, NJ : Wiley Pub, 2011
386 p. ; 23 cm.

Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog.
5
Content marketing strategies for dummies / Diamond Stephanie.
Hoboken : New Jersey John Wiley & Sons Inc., 2016
386 p. ; 23 cm.