Dòng Nội dung
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Public relations cases / Jerry A. Hendrix.
Belmont, Calif. : Wadsworth Pub. Co., c1992.
x, 484 p. : ill. ; 24 cm.



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The public relations writer's handbook : The digital age / Merry Aronson, Don Spetner, Carol Amos.
San Francisco, CA : Jossey-Bass, 2007
xvi, 349 p. ; 24 cm.

The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications.