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Actionable intelligence : a guide to delivering business results with big data fast. / Keith B Carter. Hoboken, New Jersey : Wiley, 2014205 p. ; 24 cm.Building an analysis ecosystem for a smarter approach to intelligence Keith Carter s Actionable Intelligence: A Guide to Delivering Business Results with Big Data Fast! is the comprehensive guide to achieving the dream that business intelligence practitioners have been chasing since the concept itself came into being. Written by an IT visionary with extensive global supply chain experience and insight, this book Read more...
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Aligning strategy and sales : the choices, systems, and behaviors that drive effective selling / Frank V. Cespedes. Boston, Massachusetts : Harvard Business Review Press, 2014x, 313 p. : ill. ; 24 cm.This book is about aligning strategy and go-to-market efforts. It starts by explaining why many sales problems in companies are really strategic alignment issues. It helps managers understand and diagnose both the overt and hidden costs of not aligning strategic goals with sales initiatives, and why getting better at selling typically requires more than a motivational speech, sales force reorganization, new incentives, or a good training seminar. It outlines a process for articulating strategy in ways that people in the field can understand and in ways that help strategy formulators understand the required sales tasks inherent in strategic plans for the enterprise. Given a coherent strategy, the book provides a framework for analyzing and managing the core levers available to firms when they seek to align selling behaviors with sales tasks, and examines each lever. Readers will learn how to synchronize strategy and sales activities across the organization, and get value from improving their firm's performance in the following areas: - How to move from a strategic vision to an integrated selling plan- How to build a sales organization to match strategy- How to create and maintain the optimal infrastructure and processes.
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Beating the global odds : successful decision-making in a confused and troubled world / Paul A Laudicina. Hoboken, N.J. : John Wiley & Sons, ©2012206 p. ; 23 cm.The Answer to Global Overload Contending with the 24/7 news cycle and an endless barrage of choices and information has stymied leadership and decision-making strategies among those at the top. But we all know, this is not a just a problem for the elite. The broad-based reaction to this chaotic, unmanageable assault has been to retrench, and to focus on immediate, controllable decisions. In the process.
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Brand admiration : building a business people love / C Whan Park, Deborah J MacInnis, A B Eisingerich. Hoboken : Wiley, 2016xvii, 270 p. ; 23 cm."Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust
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