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Communication, media, and change / Jack Lyle, Douglas B. McLeod.
Mountain View, Calif. : Mayfield Pub. Co., c1993.
xix, 264 p. : ill. ; 24 cm.



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Crowdstorm : the future of innovation, ideas, and problem solving / Shaun Abrahamson, Peter Ryder, Bastian Unterberg.
Hoboken, NJ : John Wiley & Sons, 2013
230 p. ; 28 cm.

A practical guide to tapping into the abundant ideas and talent outside your organization Successful organizations are constantly searching for new ideas. Historically, organizations have looked to their employees and select partners. They have used techniques like brainstorming to gather and evaluate ideas. However, in today s market, talent and new ideas can be found everywhere. The Internet has enabled organizations to greatly expand their searches far beyond their four walls.

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Driving digital strategy : a guide to reimagining your business / Sunil Gupta.
Boston, Massachusetts : Harvard Business Review Press, 2018
viii, 267 p. ; 25 cm.

In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides