Dòng Nội dung
1
Audience responses to media diversification : coping with plenty / edited by Lee B. Becker, Klaus Schoenbach.
Hillsdale, N.J. : L. Erlbaum Associates, 1989.
xviii, 376 p. : ill. ; 23 cm.
2
Introduction to mass communication : media literacy and culture / Stanley Baran.
New York : McGraw-Hill Higher Education, 2010
xxiv, 450, [42] p : color illustrations ; 28 cm.

Encourages students to be active media consumers and gives them an understanding of the role that the media play in both shaping and reflecting culture. This book features an updating of industry.
3
Introduction to mass communication : media literacy and culture / Stanley Baran.
New York : McGraw-Hill Higher Education, 2011
xxiv, 450, [42] p : color illustrations ; 28 cm.

Encourages students to be active media consumers and gives them an understanding of the role that the media play in both shaping and reflecting culture. This book features an updating of industry.
4
Introduction to mass communication : media literacy and culture / Stanley J Baran.
Boston : McGraw-Hill Higher Education, 2009
xxx, 516 p : illustrations (chiefly color) ; 28 cm.

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much part of the mass communication process as are the media producers, technologies, and industries. Building of this tested emphasis, the updated fifth edition features updated statistics and examples throughout, including the ongoing Iraq War, the shootings at Virginia Tech, the introduction of the iBook, the use of Youtube in political campaigns, the launch of al-Jazeera English in the U.S., and much more1
5
The future of the mass audience / W. Russell Neuman.
Cambridge [England] ; Cambridge University Press, 1991.
xiv, 202 p. : ill. ; 23 cm.