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Social Media Metrics For Dummies / Leslie Poston. Hoboken, NJ : John Wiley & Sons, 2012xx, 306 p. : ill, ; 23 cm.With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience. You ll learn to sift through all the information available about social media
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