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(...) trong tiếng Hán và Cái, Con trong tiếng Việt : Những tương đồng và khác biệt / Đỗ Thị Kim Cương.
// Ngôn ngữ và đời sống 2015, Số 10 (240). 2015152-159 tr. The paper investigates the origin of classifier (...) in Chinese and Cái, Con in Vietnamese. The Chinese studies have determined thats the classifier Ge emerged more than three thousand years ago and becomes one of the most general classifiers in Chinese. The Chinese Ge is said to be equivalent to Cái and Con in Vietnamese, so this serves as the reason for the author to seclect them for this investigation. Although the classifiers of Vietnamese in general and the "Cái" and " Con" in particular, so far have not been clearly defined in term of their origin. However, when comparing Vietnamese Cái, Con to Chinese Ge semantically and syntactically, we can detect the similarities and differences of the values for both theory and application.
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Ge trong tiếng Hán và Cái, Con trong Tiếng Việt: Những tương đồng và khác biệt = Ge in Chinese and Cái, Con in Vietnamese: the similarities and differencies / aĐỗ Thị Kim Cương.
// Ngôn ngữ và đời sống. 2015, Số 10 (240). 2015tr. 152-159 The paper investigates the origin of classifier ge in Chinese and Cái, Con in Vietnamese. The Chinese studies have determined that the classifier ge emerged more than three thousand years ago and becomes one of the most general classifier in Chinese. The Chinese ge is said to be equivalent to Cái, Con in Vietnamese, so this serves as the reason for the author to select them for this investigation. Although the classifiers of Vietnamese in general and the Cái, Con in particular, so far have not been clearly defined in term of their origin. Howerver, when comparing Vietnamese Cái, Con to Chinese ge semantically and syntactically, we can detect the similarities and differences of the values for both theory and application.
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The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options / Ioannis Evangelidis, Jonathan Levav, and Itamar Simonson
// Journal of Marketing Research: April 2018, Vol. 55, No. 2. 2018.p. 239-253. Despite substantial prior research regarding the effect of context on choices, uncertainty remains regarding when particular context effects will be observed. In this article, the authors advance a new perspective on context-dependent choices, according to which context effects are a function of the relative advantage of one option over another and of the different strategies that decision makers evoke when making a choice. They propose that context effects resulting from the addition of a third option to a two-option set are more frequently observed when the added option is relatively similar (adjacent) to the “disadvantaged” alternative (i.e., the lower-share option) in the set. The authors conduct a series of studies to analyze the occurrence of context effects and find support for predictions related to asymmetric dominance and extremeness aversion.
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When Promoting Similarity Slows Satiation: The Relationship of Variety, Categorization, Similarity, and Satiation / Jannine D. Lasaleta and Joseph P. Redden
// Journal of Marketing Research: June 2018, Vol. 55, No. 3, 2018.p. 446-457. Satiation is an ongoing marketing challenge as it continually reduces a consumer’s ability to enjoy a favored experience. The prevailing notion is that satiation increases with similarity; hence, consumers can best slow satiation by consuming stimuli that are as different as possible. We challenge this traditional (and intuitive) view and instead propose that stimuli can be so inherently different that consumers no longer spontaneously consider them together as part of the same experience. In such cases, promoting the similarity of the stimuli can counterintuitively slow satiation. We propose that this reversal happens because finding similarities leads the consumer to place these episodes into a single ad hoc category for the ongoing experience, thereby helping the consumer fully realize the overall variety inherent across all stimuli. Five studies establish this finding across multiple domains (music, art, and food) and provide process evidence that an ad hoc categorization for the overall experience underlies our effect. Our theory and findings provide insight into how and when similarity can help or hinder satiation, and they clarify the role of ad hoc categorization in this relationship.
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