Dòng Nội dung
1
Đặc điểm ngôn ngữ văn bản quảng cáo du lịch tiếng Pháp = The characteristics of advertising literature in French for tourism / Nguyễn Thị Thu Trang. // Ngôn ngữ và đời sống. 2015, Số 11 (241).
2015
tr.68-70.

Advertising has long been considered to be the key strategy of marketing to introduce and promote products and services to all new customers. In tourism, advertising literature is also extensively employed to introduce visitors to tourism sites attractions. It appears frequently inFrench for tourism. Mastering the characteristics of this type of language form not only helps student specialized in French for Tourism of Department of French – University of Foreigns terms used in the art of communication in writing but also allow them to be more effective when they are engaged in tourism services.