Dòng Nội dung
1
Ẩn dụ truyền thống trong quảng cáo Tiếng Việt và Tiếng Anh = Traditional metaphors in Vietnamese and English advertisements / Trần Thị Thu Hiền. // Ngôn ngữ và đời sống. 2014, Số 11 (229).
2014
tr.82-86

Metaphor is popular in Vietnamese and English advertisements. By analysing advertisements in these two languages collected recently, this paper presents the comparison of 7 sub-types of metaphor esed in Vietnamese advertisements.The result shows that metaphor is used more frequently in Vietnamese advertisements rather than English ones. Also, photolingual metaphor, anold-and-new type of metaphor, specifically used in morderm advertisements is also reported.