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When Promoting Similarity Slows Satiation: The Relationship of Variety, Categorization, Similarity, and Satiation / Jannine D. Lasaleta and Joseph P. Redden
// Journal of Marketing Research: June 2018, Vol. 55, No. 3, 2018.p. 446-457. Satiation is an ongoing marketing challenge as it continually reduces a consumer’s ability to enjoy a favored experience. The prevailing notion is that satiation increases with similarity; hence, consumers can best slow satiation by consuming stimuli that are as different as possible. We challenge this traditional (and intuitive) view and instead propose that stimuli can be so inherently different that consumers no longer spontaneously consider them together as part of the same experience. In such cases, promoting the similarity of the stimuli can counterintuitively slow satiation. We propose that this reversal happens because finding similarities leads the consumer to place these episodes into a single ad hoc category for the ongoing experience, thereby helping the consumer fully realize the overall variety inherent across all stimuli. Five studies establish this finding across multiple domains (music, art, and food) and provide process evidence that an ad hoc categorization for the overall experience underlies our effect. Our theory and findings provide insight into how and when similarity can help or hinder satiation, and they clarify the role of ad hoc categorization in this relationship.
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汉语中介语语料库标注的全面性及类别问题 = Comprehensiveness and Categorization Issues of Chinese Interlanguage Corpus Annotation. / Xiao Xiqiang;Zhou Wenhua.
// Shijie Hanyu Jiaoxue. 2014, Vol. 28. 368-377 p. Comprehensiveness and categorization are two important issues directly related to the scientific and practical annotation of Chinese interlanguage corpora.Comprehensive annotation should be conducted in four dimensions,namely breadth,depth,point of view and accuracy,rather than focusing on breadth only.It is also proposed that Chinese interlanguage annotation should be divided into categories of correct information and erroneous information in line with the specialty of the interlanguage corpus.Annotation codes should match annotation categories,and internal consistency and logic should be maintained of correct information codes and erroneous information codes.
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