Dòng Nội dung
1
1993 edition of cases in strategic management / Peter Wright, John A. Parnell, Mark J. Kroll.
Boston : Allyn and Bacon, 1993
xi, 387 p. : ill. ; 26 cm.
2
Dẫn dắt sự thay đổi = Leading Change / John P.Kotter ; Vũ Thái Hà , Lê Bảo Luân , Bùi Thu Hà dịch.
Hà Nội : Lao động xã hội, 2012.
270 tr. ; 21 cm.
3
Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth
London ; Philadelphia, PA : Kogan Page, 2016
xiii, 324 p. : ill. ; 30 cm.
4
Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth
London ; Philadelphia, PA : Kogan Page, 2019
xiii, 364 p. : ill. ; 24 cm.
5
Dual transformation : how to reposition today's business while creating the future / Scott D. Anthony, Clark G. Gilbert, Mark W. Johnson.
Boston, Massachusetts : Harvard Business Review Press, 2017
254 p. : ill. ; 25 cm.

In Dual Transformation, innovation and growth consultant Scott Anthony and his coauthors, Clark Gilbert and Mark Johnson, propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. The book offers critical insight to responding to disruptive shock with three value propositions: (A) repositioning today's business to maximize resilience, (B) creating a new growth engine, and (C) taking advantage of assets to result in creative new markets. With great change comes great opportunity, and this book will get you there with tools to reshape your business model.