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中国国家形象的跨文化建构与传播. / 梁晓波.
// Wuhan Universiy Journal. 2014, Vol. 67.
// 武汉大学学报. 哲学社会科学版g2014, 第67卷. 107-111 p. The construction and communication of the national image of China has to be aware of the realities domestically and overseas,formulate holistic strategies,make contrastive studies between different cultures,conduct communication through multi-means,build discourse system with Chinese characteristics,improve the capacity of national citizens and create classic communication brand products.Furthermore,it is also necessary to avoid the following deficiencies:the fabrication of illusionary image,the formalization of the communication,the conventionalization of the cognitive framing of image,the emphasis of transmission of ideology,the adoption of representing discourse in other countries’ words and the impatience in the process of image construction,thus greatly facilitating the cross-cultural construction and communication of China’s national image.
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