Dòng Nội dung
1
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.
Homewood, IL : Irwin, 1990
xviii, 734 p. : col. ill. ; 27 cm.
2
Global marketing / Mark C. Green, Warren J. Keegan.
Harlow, England : Pearson, 2020
627 p. ; 30 cm.
3
Global marketing : A dicision oriented approach / Svend Hollensen.
London : Prentice Hall, c2001
xxv, 714 p. : ill. ; 27 cm.
4
Global marketing management : cases and readings / Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett.
Reading, Mass. : ddison-Wesley, 1992
xi, 751 p. : ill. ; 24 cm.
5
International marketing management / Subhash C. Jain.
[Storrs, Conn.] : Digital Pub. Co., [c1999]
xviii, 1001 p. ; 24 cm.