Dòng Nội dung
1
Business to business marketing management : a global perspective / Alan Zimmerman and Jim Blythe.
New York, NY : Routledge, 2013
xxiv, 498 p. : ill. ; 25 cm.
2
Marketing strategy: a decision-focused approach / Orville C. Walker, John W. Mullins
North Ryde, N.S.W. : McGraw-Hill, 2011
xv, 352 p. ; 29 cm.
3
Principles of marketing / Philip Kotler, Gary Armstrong.
Upper Saddle River, NJ : Prentice Hall, 2006
xx, 611 p. : ill. ; 29 cm.
4
Retail marketing and sales performance : a definitive guide to optimizing service quality and sales effectiveness / Christoph Preuss.
Wiesbaden : Springer Gabler, c2014
xxiv, 224 p. : ill. ; 21cm.