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Advanced marketing management : principles, skills and tools / Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis, Jillian Ney.
London : Kogan Page, 2019
xxvii, 283 p. ; 24cm.

Using contemporary examples, business case studies and supporting pedagogy, this book will provide a critical exploration into the more advanced aspects of marketing management and will be the go-to guide for those wanting to succeed as modern marketers.


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