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1
Business gamification for dummies / Kris Duggan, Kate Shoup.
Hoboken, N.J. : John Wiley & Sons, 2013
284 p. : ill. ; 23 cm.

Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.
2
CB5 : Student edition / Barry J. Babin, Eric G. Harris.
USA : South-Western, 2014
xii, 370 p. : ill. ; 29 cm.

Covers essential consumer behavior topics through concept-driven presentation enhanced by online resources that appeal to today s students and encourage participation. This title demonstrates how the recent recession, green marketing, and natural disasters impact contemporary consumer behavior.
3
CB8 : consumer behavior / edited by Barry J. Babin and Eric G. Harris
Boston, MA : Cengage Learning, 2018
390 p. ; 27 cm
4
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
Englewood Cliffs, NJ : Prentice Hall, c1994
xix, 684 p. : ill. (some col.) ; 27 cm.
5
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
Upper Saddle River, N.J. : Prentice Hall, c1997
xv, 672 p. : ill. (some col.); 26 cm.