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Festival and special event management / Johnny Allen, William O'Toole, Ian McDonnell, Robert Harris. Milton, Qld. : Wiley, 2002xv, 416 p. : ill. ; 25 cm.Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centres, states and countries. Festivals and special events bring people together to celebrate, to remember, to support and to identify as a community or nation. A comprehensive overview of event management.
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