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1
Accounting for managers : interpreting accounting information for decision-making / Paul M. Collier.
Hoboken, N.J. : Wiley, 2012
xix, 558 p. : ill. (some col.) ; 24 cm.


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2
Advertising media planning / Jack Zanville Sissors, Roger B. Baron.
New York : McGraw-Hill, 2010
1 online resource (xiv, 480 p.) : ill., map ; 29 cm.

Provides insight into the construction of media plans that most effectively achieve marketing objectives. This seventh edition retains all the critical information you need to know about traditional media - including TV, radio, and print - while exploring the media forms, illustrated with major advertiser case histories.
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3
Financial modeling. Simon Benninga. 1 /
Cambridge, Massachusetts : The MIT Press, 2014
551 p. ; 30 cm.


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4
Financial modeling. Simon Benninga. 2 /
Cambridge, Massachusetts : The MIT Press, 2014
1111 p. ; 29 cm.

This book is the standard text for explaining the implementation of financial models in Excel. As in previous editions, this fourth edition maintains the "cookbook" features and Excel dependence; it explains basic and advanced models in the areas of corporate finance, portfolio management, options, and bonds with detailed Excel spreadsheets. It also includes: a new section explaining the principles of Monte Carlo methods and their application to portfolio management and exotic option valuation; a new chapter discussing term structure modeling, with special emphasis on the Nelson-Siegel model; and a discussion of corporate valuation using pro forma models with the introduction of a new, simple model for corporate valuation based on accounting data and a minimal number of valuation parameters
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5
MBA marketing / [sous la coordination de Jean-Marc Lehu ; [ouvrage préfacé par Christophe Coutelle, Véronique Gohmann, Éric Wepierre]]
Paris : Éditions d'Organisation, 2011.
568 p. ; 24 cm.


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