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Essentials of services marketing / Jochen Wirtz, Christopher H Lovelock.
Harlow, England : Prentice Hall, 2018
[xxxii], 670 p. : ill. (chiefly colour) ; 28 cm.

Essentials of Services Marketing is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
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Essentials of services marketing / Jochen Wirtz, Christopher H Lovelock.
Harlow, England : Prentice Hall, 2023
649 p. : ill. (chiefly colour) ; 28 cm.

Essentials of Services Marketing is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
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Global marketing / Mark C. Green, Warren J. Keegan.
Harlow, England : Pearson, 2020
627 p. ; 30 cm.
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Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John E Doerr.
Hoboken, N.J. : John Wiley & Sons, 2009
xx, 332 p. : ill. ; 24 cm.

A proven, experience-tested, research-based approach to marketing for professional services firms Professional Services Marketing is a field-tested and research-based approach to marketing and client development for professional services firms.
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Service management and marketing : managing the service profit logic / Christian Grönroos.
Chichester, West Sussex, UK : Wiley, 2015.
[500] p. : ill. ; 29 cm.