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1
Essentials of marketing : a marketing strategy planning approach / William D Perreault, Joseph P Cannon, E Jerome McCarthy.
New York : McGraw-Hill/Irwin, 2010.
xxxix, 691 p. : ill. (some col.); 28 cm.
2
Student assessment and learning guide for understanding business / William G Nickels, James M McHugh, Susan M McHugh.
New York, NY : McGraw-Hill Irwin, 2010
vii, 704 p. : ill. ; 29 cm.
3
Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh.
Chicago : Irwin, c1996
1 v. (various pagings) : ill. (some col.), col. map ; 29 cm.
4
Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh.
Boston : Irwin/McGraw-Hill, c1999
1 v. (various pagings) : ill. (some col.), col. map ; 29 cm.
5
Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh.
Homewood, IL : Irwin, 1993
xxxiv, 893, [51] p. : col. ill. ; 27 cm.