Dòng Nội dung
1
A framework for marketing management / Philip Kotler , Kevin lane Keller.
Upper Saddle River, N.J. : Prentice Hall, c2003
(chapter 2)20-321 p. ; 30 cm.
2
A framework for marketing management : test item file / Scott Roberts.
Upper Saddle River, N.J. : Prentice Hall, c2003
231 p. ; 30 cm.
3
Annotated instructor s edition [to accompany] Marketing an introduction / George Franke , Michele Bunn.
Englewood Cliffs, N.J. : Prentice-Hall, 1990
I-206, 592 p. : ill. (some col.) ; 29 cm.
4
Annual editions : marketing 10/11 / John E Richardson.
New York : McGraw-Hill, 2011
xvi, 151 p. : ill. ; 28 cm.

Provides access to a range of articles from some of the most respected magazines, newspapers, and journals published. This series includes common organizational features designed to make them useful in the classroom
5
Applications in basic marketing : clippings from the popular business press / William D. Perrault and E. Jerome McCarthy.
Boston, Mass. : Irwin McGraw-Hill, c2000
ix, 227 p. : ill. ; 26 cm.