Dòng Nội dung
1
Basic marketing research / Gilbert A. Churchill, Jr.
Fort Worth : Dryden Press, 2001
xvii, 830 p. : ill. (some col.) ; 29 cm.
2
Basic marketing research : Integration of social media / Naresh K Malhotra.
Boston : Pearson, 2012
672 p. ; 28 cm.
3
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel.
Ft. Worth, Tex. : Harcourt College Publishers, c2001
xx, 570 p. : col. ill. ; 29 cm.
4
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Homewood, IL : Irwin, c1990
xxiii, 608 p. : ill. (some col.); 25 cm.
5
Contemporary marketing research / Carl McDaniel, Jr., Roger Gates.
Cincinnati : South-Western College Publishing, 1999
1 v. (various pagings) : ill. (some col.), col. map ; 26 cm.