Dòng Nội dung
1
Annotated instructor s edition [to accompany] Marketing an introduction / George Franke , Michele Bunn.
Englewood Cliffs, N.J. : Prentice-Hall, 1990
I-206, 592 p. : ill. (some col.) ; 29 cm.



2
Cases in strategic marketing / Linda E. Swayne, Peter M. Ginter.
Englewood Cliffs, N.J. : Prentice Hall, c1993
xxvii, 819 p. : ill., maps ; 25 cm.



3
Contemporary marketing / Louis E. Boone, David L. Kurtz.
Mason, Ohio : South-Western, 2001
1 v. (various pagings) : col. ill. ; 29 cm.



4
5
Marketing / Charles W. Lamb, Joseph H. Hair, Carl McDaniel.
Cincinnati, Ohio : South-Western College Publishing, c1998
xxxviii, 693 p. : col. ill. ; 28 cm.