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IT and the East : how China and India are altering the future of technology and innovation / James M Popkin, Partha Iyengar. Boston, Mass. : Harvard Business School Press, 2007x, 226 p. : ill. ; 25 cm.In this book the authors discuss the emerging alliances between Chinese and Indian technology companies in specific markets such as IT services, textiles, pharmaceuticals, and automotive components. These alliances have inspired the idea of "Chindia" - a combined China and India competing globally. Featuring extensive interviews with high-level executives, government officials, and academics from around the world, IT and the East is the first book to articulate the challenges that new business scenarios and capabilities in China and India pose for Western technology firms.
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