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Generational selling tactics that work : quick and dirty secrets for selling to any age group / Cam Marston. Hoboken, NJ : John Wiley & Sons, 2011241 p. ; 23 cm.All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your buyers should like it, right? Wrong! What your sales team doesn t know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation s differing values creates differing expectations Read more...
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