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1
Marketing : Core concepts & applications / Greg Elliott...[et al.].
Milton, Qld : John Wiley, 2008
xxii, 558 p. : color illustrations ; 26 cm.
2
Marketing: an introduction / Philip Kotler [ et al...]
Frenchs Forest, N.S.W. : Pearson Australia, 2010
xxvii, 732 p. : color illustrations ; 28 cm.