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Marketing 08/09 / John E Richardson. Princeton, N.J. : Recording for the Blind & Dyslexic, 2007203 p. ; 25 cm.The articles ... in this [book] have been ... chosen from numerous different public press sources to provide ... information on marketing in the world today. [In this book] you will find articles that address marketing theory and application in a wide range of industries. In addition, the selections reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning
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