Dòng Nội dung
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Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.
Englewood Cliffs, N.J. : Prentice Hall, 1991
xi, 644 p. : ill. ; 24 cm.



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The nonprofit sector : a research handbook / Walter W. Powell.
New Haven : Yale University Press, c1987.
xiii, 464 p. ; 29 cm.