Dòng Nội dung
1
Marketing / Roger A Kerin, Steven William Hartley, William Rudelius.
Boston : McGraw-Hill/Irwin, 2011
liii, 746 p. : ill. (some col.); 29 cm.
2
Marketing : the core / Roger A Kerin, Steven William Hartley, William Rudelius.
Boston : McGraw-Hill Irwin, 2009
3
What s in it for me? : a marketer's guide to establishing an equal partnership with consumers / Robin Woods.
Markham, Ont. : WIFM Marketing, 1990.
viii, 212 p. : ill., ports. ; 24 cm.