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Consumer behavior : buying, having, and being / Michael R. Solomon
Upper Saddle River : Pearson, 2017
632 p. ; 30 cm.

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
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Consumer behavior : buying, having, and being / Michael R. Solomon.
Hoboken, NJ : Pearson, 2020.
xiv, 625 p. : ill ; 30 cm.
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Consumer behaviour : Implications for marketing strategy / Cathy M Neal, Pascale G Quester, Del I Hawkins.
Sydney : McGraw-Hill Australia, 2006
xxxii, 668 p. : illustrations (somec color) ; 27 cm.

Specifically created to meet the needs of contemporary users interested in presenting their students with the developments in the consumer behaviour field, this book contains a section that hosts topics in areas such as culture and consumption, children and consumption, and others. It also includes cases from New Zealand.
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La publicité / Daniel Caumont.
Paris : Dunod, 2012
128 tr. ; 18 cm.
5
Mercator / Arnaud de Baynast, Jacques Lendrevie, Julien Lévy.
Paris : Dunod, 2017.
984 p. ; 24 cm