Dòng Nội dung
1
Basic marketing research / Gilbert A. Churchill, Jr.
Fort Worth : Dryden Press, 2001
xvii, 830 p. : ill. (some col.) ; 29 cm.
2
Basic marketing research : Integration of social media / Naresh K Malhotra.
Boston : Pearson, 2012
672 p. ; 28 cm.
3
Cases in strategic marketing / Linda E. Swayne, Peter M. Ginter.
Englewood Cliffs, N.J. : Prentice Hall, c1993
xxvii, 819 p. : ill., maps ; 25 cm.
4
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel.
Ft. Worth, Tex. : Harcourt College Publishers, c2001
xx, 570 p. : col. ill. ; 29 cm.
5
Consumer behavior : buying, having, and being / Michael R. Solomon
Upper Saddle River : Pearson, 2017
632 p. ; 30 cm.

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.