Dòng Nội dung
1
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
Chicago : Irwin, 1997
xi, 211, I-8 p. : ill. ; 24 cm.
2
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.
Homewood, IL : Irwin, 1990
xviii, 734 p. : col. ill. ; 27 cm.